RESUME

Milliman, Inc., Director of Marketing

​2021 - Present

 

• Advance and support health benefits profit center sales goals by developing and executing a strategic marketing plan

• Restructure and optimize Salesforce custom objects, dashboards, reporting and data management

• Collaborate with sales and various business leaders to design a CRM system which streamlines business processes resulting in organizational efficiency

• Gather and analyze market research to formulate strategic marketing campaigns and landing pages in Pardot to increase sales and revenue growth

• Plan and lead content development, writing, graphics, and roll-out of marketing materials and marketing campaigns to support selling process

• Drive penetration with new segments through use of strategic marketing initiatives

• Perform thorough market research and competitive analysis to understand and effectively communicate product value proposition

​

LTi Technology Solutions, Director of Marketing

​2017 - 2021

 

• Built and led a high performing and professional marketing team that provided support for the Brand, Communications, Demand Generation, Digital Marketing, Events and Product Marketing

• Developed and optimized budget and marketing investments to deliver value through ROI analytics and insight.

• Led the development and execution of a successful company rebrand, new website, employee intranet portal and brand guideline/digital asset management website

• Orchestrated the execution of go-to-market plans using product value propositions to position the sales team and developed tools to support selling process

• Participated in and led marketing’s role in various business development initiatives, including pre-sales collateral development, trade shows, prospect-targeting initiatives, pre-sales solutions design, and competitive gap analysis

• Facilitated idea generation and overall execution for product positioning and messaging to differentiate products in market and expand visibility

• Successful in developing and executing SaaS integrated marketing programs to increase brand awareness by 25%

• Developed client acquisition and retention strategies to increase product visibility

• Project managed the selection of a new CRM platform 

• Implemented marketing automation processes for more efficient project management

• Performed list hygiene and A/B testing which led to increased open and click through rates

• Drove SEO and SEM best practices to expand the company’s digital footprint; Generated more leads by leveraging Google Analytics, Keyword Research, Link Building, and SEO tools

• Spearheaded social media strategy to engage users by posting articles, polls, promotions, contests, and created strategic campaigns utilizing video and content to build traffic and engagement  

 

LTi Technology Solutions, Marketing Lead

​2006 - 2017

​

• Promoted from Marketing Specialist to Lead in October 2012

• Conceptualized targeted marketing campaigns and managed all aspects from creative ideation to final execution ensuring campaigns were launched on-time and on-budget

• Controlled overall company image by creating a professional corporate brand package

• Optimized email operations to increase email deliverability and higher open and click-through rates

• Created content strategy and owned all creative and ideation for corporate website, sales presentations, e-mail campaigns, and corporate sales collateral

• Directed event logistics including registration and setup, hotels, booths, conference accommodations, and presentations both remotely and on-site

• Established and built successful partnerships with vendors, hotels, event management companies, and production services companies

• Maintained in-depth project plans and budgets for booth designs, collateral development, and operational execution of 16 tradeshows and events across the equipment finance industry

​

Shaffer Painting, Inc., Marketing Coordinator

​2001 - 2006

​

• Executed company rebrand; update of all branded assets, including redesigning company logo, website, digital and print advertising, and promotional collateral

• Maintained company website, advertising, and print collateral to increase brand awareness

• Prepared painting surfaces, mixing, matching, and applying paints and other decorative faux finishes to various surfaces

• Assisted with reconciliation of accounts in QuickBooks, collected and prepared invoices and enter payments

​

United States Air Force, Visual Information Journeyman

​1997 - 2001

​

• Created technical, artistic, and computer graphics support for the 55th Wing and 45+ associate organizations

• Provided consultation and assistance to base personnel during project development

• Prepared artwork, sketches, charts, and layouts for publications, presentations, displays, training, and visual information production

• Operated visual information equipment; assisted in preparing and using visual information aids, presentations, and audio or video recordings

• Coordinated the conference center for overall operation of daily conferences