Tessa R Shaffer
LATEST PROJECTS
CREATIVE DIRECTION + GRAPHIC DESIGN
Logo
Logo | Company Rebrand
The Problem: LeaseTeam brand name was misleading to customers. The brand perception was that LeaseTeam is a leasing company not a software company.
The Goal: To clarify the misconceptions surrounding the brand by removing the word Lease but still keeping 30 years of brand history.
Website
Website | Company Website Redesign
The Problem: Need to incorporate the new brand, time on site is down, site not optimized, and lack of internal/external linking. Current site was too text-heavy and riddled with corporate fluff speak.
The Goal: Improve online presence of the new brand with a responsive and accessible website. Generate leads and inquiries to help increase sales. Optimized to meet Google algorithms with better content, SEO and quality images and videos.
Advertise
Advertise | Marketing Collateral
Company and Product Brochures, Print Adverts, Online Banner Ad
The Problem: Company identity and branding has changed.
The Goal: Update new company identity and branding. Increase brand awareness of product and company. Recipient gains information about product and company and calls for more information (generating leads, hand out at trade show, etc.)
Tradeshow
Tradeshow | Booth Design
The Problem: Showcase new brand, upgrade and enhance the look for annual show and need a high-class feel with plenty of seating.
The Goal: Generate sales and lead opportunities, drive foot traffic and take advantage of face-to-face marketing, boost brand visibility,
Videos
Video| Company, Product, and Tradeshow
The Problem: Did not have videos to enhance brand awareness or advertise for tradeshow appearance.
The Goal: Generate sales and lead opportunities, drive foot traffic to booth, and brand awareness
